Fashion brands should essentially spot the complaints shared by their customers. Regardless of the factors that have resulted in these issues, they should aim to resolve these at the earliest. As per the well-known brand in the sector, Tjori complaints can be addressed when their types are known. Improper customer service, poor clothing, faulty prints, etc., can be included among these. Based on the specific concern, a solution can be given to a customer. The Founder of Tjori, Mansi Gupta additionally puts forth that the factor that has led to the concern should be worked upon to prevent dissatisfaction among customers in the future.
Identifying Complaints and Concerns of Customers
In order to manage the concerns or complaints of customers, fashion brands should, primarily, be able to identify them. They can attempt to recognize these by utilizing digital channels/tools as well as connecting with audiences in person. Using these, brands can formulate strategies. Depending on the components of their strategies, their effectiveness can be seen.
By Employing Social Media Channels
A fashion brand can rely on multiple social media channels. In particular, it can count on platforms on which it has its presence. On Facebook, Instagram, X (Twitter), etc., the brand can track its mentions or engage in social listening. Through these practices, it can become aware of complaints raised by its audience.
Connect with Customers in Person
As per top brands in fashion like Tjori complaints of customers can be identified when they are reported in person. At times, individuals can personally connect and share their dissatisfactory experiences. It is then easy to spot their concerns.
- Aside from this, ventures in the fashion industry can regularly connect with their audiences.
- For this, they can choose suitable methods for interactions.
- They can do so by conducting surveys to collect their negative or positive feedback.
Monitor Review Platforms
It is most beneficial to check review platforms for any signs of issues raised by customers. Yelp, Trustpilot, and several others enable them to express their concerns. Through these, brands in the fashion sector can detect whether any issues have been posted by their customers.
Complaints Reported by Customers of Fashion Brands
Fashion brands can resolve the complaints of customers when they know their types. They can report various concerns, ranging from dissatisfactory quality to delivery-related delays. Depending on the specific issue, a solution can be planned for its redressal.
Concerns About Products
The products of a clothing brand matter the most. Any defects in the same can bother audiences. Defects such as ill-fitting apparel, poor prints, low-quality fabrics, broken buttons or zips, faulty craftsmanship, etc., are not appreciated by them. Defects like these can make audiences grow less fond of certain brands.
A Lack of Cost-Effectiveness
At times, the products offered by apparel brands may meet satisfactory quality levels. However, irrespective of this, they may or may not be value-worthy. Given that cost-effectiveness is not made sure of, as per Tjori complaints can be reported by customers. Due to this, they may not consider making further investments in such apparel brands.
Regarding Shipping and Delivery
In the opinion of Mansi Gupta, a passionate entrepreneur in the fashion industry, problems regarding shipping and delivery can disappoint customers. They can include delayed, late, and missed deliveries. They can function as reasons for preventing purchases from the associated brands.
Performance/Durability Issues
Clothing brands should pay heed to the durability and performance of their apparel. This is because any issues with these aspects can make audiences trust them less than others. Clothing that lacks durability may not be used for an expected period of time. Also, when they lack comfort, get easily affected by washes, etc., they may not satisfactorily perform.
Resolving Complaints of Customers of Apparel Brands
Apparel brands can address the complaints of their customers by first acknowledging them for expressing these. They should thank them for raising the issues and giving brands the opportunities to address these as well as make their services better.
- In addition, ventures should make certain that they:
- Timely identify customers’ issues.
- Quickly respond to their audiences.
- They should collect the details of the entire matter that has caused dissatisfaction to customers.
- Followed by this, a fashion brand should take accountability for the experience provided.
- Then it should propose a solution to reduce the inconvenience caused.
- Or else, the brand should provide a replacement or a better solution to mend the experience.
In Summary
Clothing brands may provide less satisfactory experiences to shoppers, owing to several factors. In accordance with big brands in the sector like Tjori complaints of every shopper should be addressed after quick detection. Doing so can provide them with the chance of improving the experiences offered to every customer and please them to the possible extent.